Trends Report

After Telecom, Reliance Is Looking To Disrupt Retail In India

December 3rd, 2020
Satish Meena, null
Satish Meena
Amit Bhatia, null
Amit Bhatia
With contributors:
Ashutosh Sharma , Frederic Giron , Sukriti Dangi

Summary

Digital business leaders at Indian retail firms must understand the implications for their businesses of Reliance Retail’s launch of JioMart. Reliance Retail is using the digital and technology skills of Jio Platforms, the telco and digital solutions arm of the group, to accelerate its digital transformation. Reliance’s impressive retail scale offers it a cost advantage that it can pass on to India’s price-conscious customers to win their business. Retail digital business leaders must build a strong defense with a reliable and consistent customer experience; this will be Reliance Retail’s Achilles heel in the short term. To learn more about what’s in store for Reliance’s retail future, schedule an inquiry.

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