Best Practice Report

Media: B2B Professionals Must Review Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

November 4th, 2020
Lori Wizdo, null
Lori Wizdo
TJ Keitt, null
TJ Keitt
Andrew Hogan, null
Andrew Hogan
Kelly Price, null
Kelly Price
Matthew Flug, null
Matthew Flug
With contributors:
Emily Collins , Liz Herbert , Caroline Robertson , Jay McBain , Chahiti Asarpota

Summary

B2B leaders should use this research to review their media spending in the wake of the COVID-19 pandemic. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.