Media Coverage

CNBC: Glenn O’Donnell offers insights about why China-owned Nexperia is acquiring the U.K.’s largest chip producer, Newport Wafer Fab. Read the full article here. Read more from Glenn here.

The Wall Street Journal: Brandon Purcell describes how more companies are relying on real-time customer data to feed predictive software models. This story also cites Forrester’s research: Currently 64% of nearly 200 North American analytics and measurement professionals say their firms rely more heavily on insights from real-time user behavior on their websites. Read the [...]

The Wall Street Journal: Andrew Bartels’ latest US tech market outlook is the focus of a new feature article, which says CIOs across several industries are expected to spend more on software this year. Read the full article here. Read more from Andrew here.

Quartz: Sucharita Kodali offers perspective on why restaurant employment is down despite US sales going back to pre-pandemic levels. Read the full article here. Read more from Sucharita here.

Forbes: Forrester Chief Marketing Officer Shirley Macbeth speaks with CX influencer Shep Hyken about how customer-obsessed organizations put their customers at the center of their leadership, strategy, and operations. Read the full article here.

NPR: Sucharita Kodali breaks down causes of a labor crunch in the retail sector and what will happen when consumer demand changes. Read the full article here. Read more from Sucharita here.

Marketplace: In a feature about online grocery shopping, Brendan Witcher describes how stores will likely see the pandemic boost in online sales dip in the coming months, making now a critical time to have delivery “clearly advertised.” Read full article here. Read more from Brendan here.

Marketplace: Alla Valente discusses supply chain and logistics issues surrounding the US’s pledge to send millions of COVID vaccine doses to other countries by end of the month. Read the full article here. Read more from Alla here.

ChannelNewsAsia: Sanjeev Kumar was interviewed for a live broadcast on Asia Now about how Reliance is doing in its battle with Amazon and Flipkart for supremacy in India’s online marketplace. View the full interview here.

Associated Press: J.P. Gownder describes standout features of Microsoft’s Windows 11, the company’s first major software upgrade in six years. Read the full article here. Read more from J.P. here.

Boston Business Journal: The outlet highlights George Colony in a slideshow as one of the few Massachusetts executives to be named one of Glassdoor’s top CEOs in 2021. See the full slideshow here. Read more from Forrester CEO George Colony here.

Bloomberg: Julie Ask discusses the potential of augmented reality for tech and video game companies. Read the full article here. Read more from Julie here.

The Wall Street Journal: Principal Analyst TJ Keitt shares the impact of the pandemic on customer experience and discusses the measures high performing companies embraced to improve Forrester’s CX Index US scores. Read the full article here. Read more from TJ here.

Forrester Chief Sales Officer Kelley Hippler is interviewed by author and award-winning blogger Matt Heinz for Sales Pipeline Radio about Forrester’s business transformation per the launch of Forrester Decisions and highlights stemming from B2B Summit. Watch the full interview here.

Senior Analyst Nick Barber discusses the impact Zoom will have on the workplace post-pandemic. Read the full Marketplace article here. More insights from Nick here.

Associated Press cites Forrester data in an article about the return of in-store shopping: 8% of shoppers return to stores less when they make their purchases in-store, and online shopping will increase to $1.1 trillion in 2023. This article has been syndicated to multiple national outlets in the US, including ABC News, Fortune, Chicago Tribune, MSN, Toronto Star, Seattle Times, US [...]

Forrester analysts comment on Amazon’s deal to acquire MGM. Here are the key highlights: VP, Principal Analyst Sucharita Kodali discusses the impacts of Amazon acquiring MGM with Associated Press. This article has been syndicated to several outlets, including ABC News and US News & World Report. In a separate interview with The Wall Street Journal, Kodali describes how this acquisition will be a “huge [...]

VP, Research Director Glenn O’Donnell speaks to this German business daily and weighs in on IBM’s new chip technology, labelling it “a remarkable achievement.” Read the full article here. Read more from Glenn here.  

VP, Principal Analyst Brendan Witcher discusses how restaurant chain Subway plans to rework its mobile-ordering technology and processes to improve CX. Read the full WSJ article here. More insights from Brendan here.