Media Coverage

Latest Media Coverage

Media Coverage

CMO Australia – Forrester CMO On The New Digital Marketer

May 4, 2021
CMO Australia: Forrester CMO Shirley Macbeth is interviewed by this leading Australian marketing publication about several topics, including the launch of Forrester Decisions, the evolving role of the CMO, and the power of aligning marketing, sales, and product functions, both externally and within Forrester. Read the full article here.
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TechRepublic – Forrester Unveils A New Research Portfolio

May 3, 2021
TechRepublic: Forrester Chief Research Officer Carrie Johnson shares insights about the launch of Forrester Decisions and how the portfolio will help executives, functional leaders, and their teams plan and pursue their most pressing initiatives for driving growth in a post-pandemic world. She further discusses how organizations that successfully align marketing, product, and sales functions report [...]
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Forrester Virtually Rings The Nasdaq Opening Bell

May 3, 2021
To announce the launch of Forrester Decisions,  a new customer-obsessed research product portfolio ​designed for leaders and their teams to shorten the distance between bold vision and superior business impact, and celebrate the milestone, Forrester CEO and Chairman George F. Colony rang the Nasdaq opening bell virtually on May 3, 2021. Read about Forrester Decisions [...]
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The Wall Street Journal – Virgin Galactic CIO Sees Key Role As Company Prepares For Commercial Operations

April 28, 2021
The Wall Street Journal: VP and Senior Research Director Matt Guarini shares advice for newly appointed CIOs in response to Virgin Galactic appointing their first CIO, Alistair Burns. Read full article here. Read more from Matt here.
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The Washington Post – Amazon Is Opening A Hair salon. Seriously.

April 28, 2021
The Washington Post: VP and Principal Analyst Sucharita Kodali, in response to Amazon’s plans to open a hair salon in London, tells the outlet the tech giant may see this as a way to sell technology like augmented reality to independent salons. Read full article here. Read more from Sucharita here.
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Times Of India – As Covid Second Wave Surges, Wait For E-grocery Delivery Gets Longer

April 28, 2021
Times of India: Senior Forecast Analyst Satish Meena describes how India going through a second wave of pandemic infections stands to affect delivery times for online orders of groceries and other essential products. Read the full article here. Read more from Satish here.
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South China Morning Post – Tesla Promises New China Data Centre As Beijing Lays Down The Law On Local Storage Of EV Data

April 28, 2021
South China Morning Post: Principal Analyst Charlie Dai discusses the importance of vehicle data privacy for the electric vehicle (EV) market as Tesla announces plans to build a data center in China. Read the full article here. Read more from Charlie here.
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CNN – Apple Event April 2021: iPads, AirTag And A Purple iPhone

April 28, 2021
CNN: VP and Principal Analyst Thomas Husson discusses Apple’s services side and how the company has “become a key pillar of Apple’s strategy.” Read the full article here. Read more from Thomas here.
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Marketplace – Apple Expected To Put iPads Back In The Spotlight

April 28, 2021
Marketplace: Vice President and Principal Analyst Julie Ask speaks about Apple’s “Spring Loaded” event and how the company is focusing more on iPads during the pandemic. Read the full article here. Read more from Julie here.
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Forbes – Silence Is Not An Option: Research Shows Consumers Expect CEOs To Take A Stand On Political Issues

April 28, 2021
Forbes: This feature showcases VP and Research Director Mike Proulx’s recent research about brands and politics colliding. Read the full article here. Read more from Mike here.
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TechRepublic – What Microsoft’s $19.7 Billion Purchase Of Nuance Could Mean For AI And Speech Tech

April 20, 2021
TechRepublic: AI-specific insights from VP and Principal Analyst Mike Gualtieri and Principal Analyst Kjell Carlsson about the Microsoft-Nuance acquisition are featured in a recent article. Read the full article here. Read more from Mike here and Kjell here.
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WIRED – Microsoft Makes a $16 Billion Entry Into Health Care AI

April 20, 2021
WIRED: Principal Analyst Ian Jacobs speaks with the outlet about how Nuance’s $16 billion price tag reflects the broader potential of both voice-based authentication technology, chatbots, and tools for monitoring call center conversations, as well as AI for healthcare. Read the full article here. Read more from Ian here.
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Marketplace – Microsoft’s Latest Acquisition Shows Speech Recognition Is Big Business

April 20, 2021
Marketplace: VP and Research Director Daniel Hong shares insights about how Nuance’s technology is applied across the healthcare industry, as well as the biggest growth areas for speech recognition technology. Read the full article here. Read more from Daniel here.
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The Wall Street Journal – Behind Microsoft’s Nuance Deal: Natural Language Processing, Explained

April 20, 2021
The Wall Street Journal: Principal Analyst Ian Jacobs discusses challenges involving natural language processing (NLP) technology. Read the full article here. Read more from Ian here.
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Reuters – Microsoft Doubles Down On Cloud Healthcare Business With $16 Billion Nuance Buy

April 20, 2021
Reuters: Vice President and Principal Analyst J.P. Gownder describes how Nuance’s strong position in medical dictation and transcription will ultimately tie healthcare customers more strongly into Microsoft’s Azure Cloud and intelligent services. Read the full article here. Read more from J.P. here.
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Associated Press – Microsoft Buying Speech Recognition Firm Nuance In $16B Deal

April 20, 2021
Associated Press: VP and Principal Analyst Kate Leggett discusses the implications of the Microsoft-Nuance deal on industry sectors, specifically the healthcare industry. Read the full article here. Read more from Kate here.
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The Wall Street Journal – Why Amazon Workers In Alabama Voted Against Union

April 13, 2021
The Wall Street Journal: VP and Principal Analyst Sucharita Kodali offers insights about Amazon employees in Alabama siding against unionization and how this decision gives the company flexibility in running its warehouse. Read full article here. Read more from Sucharita Kodali here.
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Supreme Court Decision Affirms Open-Source’s Role in Modern Software Development

April 13, 2021
Senior Analyst David Mooter discusses the Supreme Court’s decision in the case of Google v. Oracle, telling the outlet a ruling in Oracle’s favor would have exposed open-source software makers to copyright trolls threatening lawsuits over similarities between competing software codes. The Wall Street Journal: Supreme Court Decision Affirms Open-Source’s Role in Modern Software Development [...]
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The Sydney Morning Herald – Slack Targets ‘Conservative’ Australia After Its Takeover By Salesforce

April 13, 2021
The Sydney Morning Herald: In a story about Slack’s expansion plans for Australia, VP and Principal Analyst Kate Leggett reacts to Salesforce’s earlier acquisition of Slack, which will help in its overall competition with Microsoft’s Teams. Read the full article here. Read more from Kate Leggett here.
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South China Morning Post – Xiaomi Bets Big On ‘Smartphone With Four Doors’ Despite Huge Challenges In Electric Vehicle Market

April 13, 2021
South China Morning Post: Principal Analyst Charlie Dai discusses electronics company Xiaomi’s recent announcement that they are entering the electric vehicle market, as well as the potential hurdles they will face in doing so. Read the full article here. Read more from Charlie Dai here.