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Frederic   Giron

Frederic Giron

VP, Research Director Serving CIO Professionals

In his role as research director, Fred Giron leads Forrester's China and Southeast Asia research teams. Their research on digital business examines customers' digital behaviors in Asia and the fundamental business changes needed in the age of the customer to win, serve, and retain these empowered customers. His research team advises CMOs, heads of digital, and CIOs and their teams on best practices for digital transformation, customer experience, and business innovation. Fred's personal areas of expertise and thought leadership span the domains of financial services (retail banking, insurance); digital operating models; as well as business technologies, such as cloud, the internet of things, and artificial intelligence. He is also a domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Previous Work Experience

Frederic came to Forrester through its acquisition of Springboard Research, where he managed Springboard's Indian research operations. Prior to Springboard, he was a research director at Pierre Audoin Consultants (PAC), managing its research activities in southern Europe and its coverage of the IT software and services markets. Frederic also launched PAC's activities in the US, where he covered the software and IT services markets. Prior to PAC, Frederic worked as an SAP consultant at PricewaterhouseCoopers.

Education

Frederic has a master's degree in electronics and project management from ENSEEIHT Toulouse, France.

Frederic Giron

VP, Research Director Serving CIO Professionals

In his role as research director, Fred Giron leads Forrester's China and Southeast Asia research teams. Their research on digital business examines customers' digital behaviors in Asia and the fundamental business changes needed in the age of the customer to win, serve, and retain these empowered customers. His research team advises CMOs, heads of digital, and CIOs and their teams on best practices for digital transformation, customer experience, and business innovation. Fred's personal areas of expertise and thought leadership span the domains of financial services (retail banking, insurance); digital operating models; as well as business technologies, such as cloud, the internet of things, and artificial intelligence. He is also a domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Previous Work Experience

Frederic came to Forrester through its acquisition of Springboard Research, where he managed Springboard's Indian research operations. Prior to Springboard, he was a research director at Pierre Audoin Consultants (PAC), managing its research activities in southern Europe and its coverage of the IT software and services markets. Frederic also launched PAC's activities in the US, where he covered the software and IT services markets. Prior to PAC, Frederic worked as an SAP consultant at PricewaterhouseCoopers.

Education

Frederic has a master's degree in electronics and project management from ENSEEIHT Toulouse, France.

Frederic Giron's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Case Study: Haier Builds An Adaptive Enterprise

    How A Global Manufacturer Delivers Future-Focused Customer Obsession

    June 12, 2020 Guannan Lu, Danny Mu, Frederic Giron

    Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an adaptive strategy, reconfiguring their underlying business concepts to enable future customer obsession. Haier's adaptive strategy helps the company win today — even during the COVID-19 crisis — and prepare for tomorrow's opportunities. This case study shows CIOs and other execs how to foster adaptiveness from the organizational, marketing, and technology perspectives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Banking In Asia

    A Look At Submissions To The Digital Banker Awards For 2019 And 2020

    March 27, 2020 Tom Mouhsian, Frederic Giron

    The banking landscape in Asia is rapidly evolving as new entrants and incumbents vie to win, serve, and retain ever more entitled and empowered customers. Forrester worked with The Digital Banker to analyze more than 200 submissions to The Digital Banker's innovation awards in 2019. This report shows digital banking professionals how banks in Asia are transforming their customer experience (CX) and operations to stay relevant in the face of evolving customer needs and new value propositions from their competition.

  • For CIO Professionals

    REPORT: Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight

    A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations

    March 11, 2020 Danny Mu, Frederic Giron

    Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and significant financial costs. Singapore Airlines worked with Tata Consultancy Services to build Intelligent Airline Operations, a solution to help the airline evolve toward more real-time, automated operations. CIOs should read this report to learn how to create systems that enable real-time insights to inform actions that improve operational excellence and CX.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Experience Agencies In Asia Pacific, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up

    December 5, 2019Frederic Giron, Michael Barnes

    In our 24-criterion evaluation of digital experience (DX) agencies in Asia Pacific (AP), we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, EY, IBM iX, Isobar, Ogilvy, PwC, Tata Consultancy Services (TCS), ThoughtWorks, VMLY&R, Wipro, and Wunderman Thompson — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business strategy professionals and the application development and delivery (AD&D) teams supporting them select the right one for their needs.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Salesforce Implementation Partners In Asia Pacific, Q2 2019

    The 10 Providers That Matter Most And How They Stack Up

    June 24, 2019Frederic Giron, Michael Barnes

    In our 23-criterion evaluation of Salesforce implementation partners in Asia Pacific, we identified the 10 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, NTT DATA, PwC, Salesforce, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals select the right one for their needs.

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