Skip to main content
George   Lawrie

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Digitally Remaster Your Supply Chain

    CIOs Must Transition Now From Fragile Supply Chain To Resilient Supply Network

    September 18, 2020George Lawrie

    The first wave of digital disruption enabled brands to sell directly to online consumers — and even allowed manufacturers to engage directly with industrial customers. But now we can use machines to help accelerate and scale their response to fluctuations in demand and supply. Companies can share information within a network securely and privately, transforming traditionally brittle hierarchical supply chains. This report shows CIOs, in B2B as well as B2C companies, how to engage new technologies to boost customer experience and long-term value from supply networks.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Operations Platforms For Manufacturing Businesses, Q3 2020

    The 13 Providers That Matter Most And How They Stack Up

    September 14, 2020 Liz Herbert, George Lawrie

    In our 27-criterion evaluation of digital operations platforms (DOPs) for manufacturing businesses, we identified the 13 most significant ones — Dassault Systèmes, Epicor, IFS, Infor, Microsoft, Oracle, Oracle NetSuite, Plex Systems, QAD, Ramco, Rootstock, Sage, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals select the right one for their needs.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Operations Platforms For Distribution Businesses, Q3 2020

    The Eight Providers That Matter Most And How They Stack Up

    September 8, 2020 Liz Herbert, Duncan Jones, George Lawrie

    In our 27-criterion evaluation of digital operations platforms (DOPs) for distribution businesses, we identified the eight most significant ones — Epicor, IFS, Infor, Microsoft, Oracle, Oracle NetSuite, Sage, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals select the right one for their needs.

  • For CIO Professionals

    REPORT: Run Your Company On Autopilot

    The Rise Of The Autonomous Enterprise

    August 31, 2020George Lawrie

    The rise of automation technology has inspired many business and technology leaders to imagine running enterprises on autopilot. We have all seen the promise of autonomous vehicles, and many of us owe our lives to elementary autonomous functions such as antilock braking systems (ABS) in our cars. While a truly autonomous enterprise is still beyond the horizon, some existing technologies can lay a foundation. This report explores how companies can start their autonomous evolution by combining technologies to deliver self-aware, self-directed, compelling customer experiences.

  • For CIO Professionals

    REPORT: Now Tech: B2B Pricing, Q3 2020

    Forrester's Overview Of 16 B2B Pricing Providers

    August 31, 2020George Lawrie

    Companies rely on B2B pricing solutions to manage complex pricing tasks. Decision makers must consider corporate and channel agreements, manage price concession appeals, and manage technical selling with complex configuration and quote-to-order processes. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. CIOs should use this report to understand the value they can expect from a B2B pricing provider and to select one based on size and functionality.

View all of George Lawrie's Research

Clients Who Work With George Lawrie Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Smart Manufacturing Predictions 2021

Date: November 9, 2020
Time: 5:00 AM-6:00 AM Eastern Standard Time
Register
View all upcoming events