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George   Lawrie

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Retail Planning, Q3 2017

    The Top Nine Companies In The Retail Planning Marketplace And How They Stack Up

    September 18, 2017George Lawrie

    In our 28-criteria evaluation of retail planning providers, we identified the nine most significant ones, 7thonline, JDA Software, JustEnough, Infor, Oracle, RELEX Solutions, SAP, SAS, and TXT e-solutions and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Retail Planning Systems 2017

    August 4, 2017George Lawrie

    Digital disruption has forced retailers to address new competitors, newly empowered customers, and an increased range of merchandise. Merchants have reached the limit of retail planning by instinct and art, and they increasingly need software assistance to plan assortments and allocate them to stores and fulfilment centers. This report helps application development and delivery (AD&D) professionals understand the vendor landscape and decide which planning solutions to include in their applications road maps.

  • For Application Development & Delivery Professionals

    REPORT: Transform Retail Applications For Distinctive CX

    Set A Path For Application Transformation That Aligns With Your Retail Strategy

    May 16, 2017George Lawrie

    Application development and delivery (AD&D) in retail face a crisis, with several hundred malls set to close in the next decade. But the crisis offers an opportunity for retailers that can rethink customer experience, reimagine the strategic value of physical stores, and reinvent their business models. To adapt to new conditions, retail AD&D leaders must transform their application portfolios, replacing some elements and refactoring others. This research provides guidance about the scope and sequence of retail applications portfolio transformation and about whether to pursue a best-of-breed or application suite approach.

  • For Application Development & Delivery Professionals

    REPORT: Aligning Emerging Technologies With Retail Operations Priorities

    Use Emerging Technologies To Improve Asset Productivity, Labor Productivity, And Customer Experience

    April 4, 2017George Lawrie

    In 2015 Americans returned $260 billion in merchandise to retailers, or 8% of all purchases. In grocery, the opportunity cost of stock-out amounts to 4% of gross revenues. Retailers' heavy investments in front-office applications risk poor return without significant focus on digitizing supporting operations. This research identifies a set of emerging technologies that are helping application development and delivery (AD&D) professionals improve asset productivity, labor productivity, and customer experience.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Merchandise Management Systems

    How To Make The Right MMS Choice Amid A Crowded Market Landscape

    March 17, 2017George Lawrie

    Application development and delivery (AD&D) professionals within retail organizations increasingly struggle to meet customers' elevated omnichannel service expectations. Legacy merchandise management systems (MMSes), relics of an age before eCommerce, are the root cause. Selecting a new MMS can be a complex process, as the marketplace has several different options. So it's essential to align market solutions to your needs. This report provides an overview of MMS packaged applications that can replace or complement retailers' legacy solutions.

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