George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

  • For Application Development & Delivery Professionals

    Report: Planning For Retail Payment Innovation

    The rise of new payment options are changing the world of retail payments — Apple Pay and Android Pay are just the beginning. Retailers have long disliked the charges levied by the card ne...

    • Downloads: 90
  • For Application Development & Delivery Professionals

    Report: Brief: Plan The Next Phase Of Your SAP Journey

    This report will help application development and delivery (AD&D) leaders in firms with significant SAP investments to understand SAP's direction and to adjust their plans and resources to take ...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report: Optimize Long-Term Application Effectiveness And Value

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about c...

    • Downloads: 275
  • For Application Development & Delivery Professionals

    Report: Ground Applications Strategy In Business Imperatives

    This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms ar...

    • Downloads: 654
  • For Application Development & Delivery Professionals

    Report: Put The Customer At The Center Of Your Business Applications Portfolio

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to co...

    • Downloads: 385
  • For B2B Marketing Professionals

    Report: Industry Essential: Global Retail Industry

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities R...

    • Downloads: 2143
  • For Application Development & Delivery Professionals

    Report: Think Lean When Doing Application Portfolio Consolidation

    Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundanc...

    • Downloads: 1696
  • For Application Development & Delivery Professionals

    Report: Retail Multichannel IT Road Map

    While many retailers still trade via isolated channels, sometimes even referring to the online channel as "store 999," consumers demand a complete shopping experience across channels that includ...

    • Downloads: 1630
  • For B2B Marketing Professionals

    Report: Industry Essential: Consumer Packaged Goods Industry

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have...

    • Downloads: 1319
  • For Application Development & Delivery Professionals

    Report: It's Time To Tame The ERP Integration Beast

    Integration challenges are often the foremost obstacle to getting the full value from packaged enterprise resource planning (ERP) solutions. Strategies for overcoming this obstacle vary consider...

    • Downloads: 1248
View all of George Lawrie's Research

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