George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

George Lawrie's Research

  • For Application Development & Delivery Professionals

    Report: CPG Brand And Retail Channel Collaboration — From Signaling To Synchrony

    Application development and delivery (AD&D) professionals in retail and consumer packaged goods (CPG) have invested significant effort in traditional electronic data interchange (EDI) messaging ...

    • Downloads: 71
  • For Application Development & Delivery Professionals

    Report: Market Overview: Trade Promotion Management

    Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introducti...

    • For Application Development & Delivery Professionals

      Report: Case Study: One Stop Delivers Great Value Locally With Assortment Localization

      This brief provides application development and delivery (AD&D) leaders with a case study showing how the fast-growing retailer One Stop has harnessed the power of category optimization to local...

      • Downloads: 29
    • For CIOs

      Report: The Retail CIO Agenda 2015: Secure And Innovate

      In December 2014, Forrester partnered with the National Retail Federation (NRF) for its annual survey of retail CIOs to understand their most important challenges and opportunities for the upcom...

      • Downloads: 154
    • For Application Development & Delivery Professionals

      Report: TechRadar™: Logistics Applications, Q1 2015

      In the age of the customer, merchandise availability and lead time are critical differentiating elements of the customer experience. Existing and new technologies provide both the threat and opp...

      • For Application Development & Delivery Professionals

        Report: Increase Flexibility By Embracing Future Business And Technology Trends

        This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applicatio...

        • Downloads: 2216
      • For B2B Marketing Professionals

        Report: Industry Essential: Global Retail Industry

        IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities R...

        • Downloads: 2138
      • For Application Development & Delivery Professionals

        Report: Topic Overview: Supply Chain Management

        Supply chain management (SCM) is the business process of managing the complex interaction of products, materials, equipment, labor, and cash as they flow through the supply chain and fulfill cus...

        • Downloads: 2319
      • For Application Development & Delivery Professionals

        Report: The Mobile Imperative In Retail And Consumer Goods

        Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their op...

        • Downloads: 1869
      • For CIOs

        Report: Best Practices: Demand Management

        Retailers and consumer goods manufacturers with more complex and extended supply chains, more sophisticated market segmentation, and highly empowered consumers face daunting challenges to elegan...

        • Downloads: 1608
      View all of George Lawrie's Research

      Clients who work with George Lawrie also work with: