Gina Fleming

Mgr, Data Science serving Customer Insights PROFESSIONALS

Gina leads Forrester’s Marketing Data Science team, responsible for creating analytic tools that support Forrester’s market imperatives in the age of the customer. In her role, Gina leads the development of Forrester’s proprietary data frameworks that help clients create actionable, data-driven strategies. Her research focuses on consumers’ digital, mobile, and technology behaviors, and she regularly publishes research reports that showcase Forrester’s Technographics® data. She advises clients on the role that technology plays in consumers' lives and on marketing strategies that cater to consumers' rapidly changing preferences and behaviors. Additionally, she helps Forrester clients map their customer journey, segment their customers, and understand the drivers of purchase and loyalty. Gina is a frequent speaker at numerous Forrester events and industry conferences about consumer trends, marketing science, and market research strategies.

Previous Work Experience

Prior to her current role, Gina was a senior analyst serving Customer Insights Professionals. Before joining Forrester, Gina worked in the analytics division of Mullen advertising. Her focus at Mullen included customer relationship management (CRM) strategy and implementation, media mix optimization, quantitative modeling, and conjoint analysis. She also worked as a consultant at IHS Global Insight, an economic research and consulting firm, where she provided economic analysis to clients and focused on demand modeling, forecasting, and scenario planning.

Education

Gina graduated with high honors from the University of California, Santa Barbara, earning a B.A. in business economics and global studies. She also holds an M.A. in economics from Boston University.

Gina Fleming's Research

  • For B2C Marketing Professionals

    Report: The State Of Consumers And Technology: Benchmark 2011, US

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demogra...

  • For Customer Insights Professionals

    Report: The Facebook Factor

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives ...

  • For CMO Professionals

    Report: Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

    Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety o...

  • For B2C Marketing Professionals

    Report: Segmenting Customers By Technology Preference

    Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that infl...

  • For Customer Experience Professionals

    Report: The Revenue Impact Of Customer Experience, 2015

    Many customer experience (CX) pros find it hard to draw a clear connection between improving customer experience and increasing their firm's revenue. That's why Forrester developed industry-spec...

View all of Gina Fleming's Research

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