Trends Report

Brief: Demand More From Loyalty Vendors In Your Selection Process

May 2nd, 2016
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Mary Pilecki , Arleen Chien , Laura Glazer

Summary

During the Forrester Wave™ evaluation of customer loyalty solutions, we surveyed 61 vendor clients about their vendor partnerships. We found that users are largely satisfied with their providers, but they want more innovation, predictive analytics, and digital capabilities. For B2C marketing professionals evaluating existing or potential loyalty vendors, this report will provide an overview of current customer perspectives on loyalty solutions and offer tips for getting the most out of the vendor selection process.

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