Trends Report

2015 Australian Mobile Banking Functionality Benchmark

Westpac Tops Our Review Of Australian Banks' Mobile Services

June 9th, 2015
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
Tim Sheedy, null
Tim Sheedy
With contributors:
Benjamin Ensor , Rachel Roizen , Audrey Blumstein

Summary

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have laid strong mobile banking foundations, with a variety of account information and transactional features available for a wide range of devices. The leaders are also providing some of the best personalized offers, product research, and application functionality we have seen globally. To build on these strong foundations, digital banking teams in Australia need to help customers even further with money management tools, service features such as alerts, and immediate access to human help through tools such as chat. This report helps eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.