Trends Report

A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO

Marketing And Technology Drive Growth Together

April 12th, 2016
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Michelle Moorehead , Rachael Klehm , Ryan Trafton , Ian McPherson

Summary

The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. But it requires changes across the executive team, most keenly felt by CMOs and CIOs. To learn how customer-obsessed CIOs and CMOs are leading the needed changes, we asked these executives at customer-obsessed companies about their best practices. This report explores the leadership initiatives adopted by successful CMO-CIO partnerships and offers recommendations for adopting a customer-obsessed operating model.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.