Trends Report

Brief: Beyond The Apple Watch Hype — Early Lessons For B2C Marketers

Run On Smartphones Before You Walk On Smartwatches

June 22nd, 2015
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
J. P. Gownder , Luca S. Paderni , Carlton A. Doty , Julie Ask , Michael Facemire , Kasia Madej

Summary

Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones' installed base. Should B2C marketers even care? Yes, because the Apple Watch is a good way to learn how to deliver extremely contextual experiences to a niche of early adopters and influencers. Because Apple Watch will boost sales for the entire wearable market, it is also a good opportunity to anticipate and innovate on connected objects. This report explores the potential of smartwatches for B2C marketers and the early lessons to learn from the Apple Watch launch.

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