Trends Report

Brief: Nest Hatches Smart Home Futures With Traditional Partners And Incremental Products

Nest's Announcement Shows That Smart Home Leaders Will Partner With Utilities And Insurance For Long-Term Success

July 23rd, 2015
Frank Gillett, null
Frank Gillett
With contributors:
Pascal Matzke , Rachael Klehm , Karen Traikovich

Summary

After a very long product hiatus, Nest — the smart home device company acquired by Google in January 2014 — finally came up with a new offering. On June 17, 2015, it announced new versions of its streaming camera and the Nest Protect smoke and carbon monoxide detector, plus an overhauled integrated mobile app. More interestingly, it announced a program of insurance company partnerships for discounts on Nest Protect and insurance premiums for customers who share basic status data. This brief analyzes the smart home market insights that the Nest moves illustrate, and it offers CIOs three recommendations for making business technology choices to help their companies tackle the emerging markets of smart home activities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.