Best Practice Report

Close The Insights-To-Action Gap With A Clear Implementation Plan

January 1st, 2018
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Christian Austin , Shayna Neuburg

Summary

Many companies still struggle to realize value from predictive analytics despite considerable investments in technology and human capital. This is largely due to the insights-to-action gap — the disconnect between analytical insights and operational processes. This disappoints senior leaders and frustrates data scientists. This report outlines how customer insights (CI) professionals should implement the results of their predictive analytics initiatives to bridge this gap.

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