Trends Report

Vendor Landscape: Customer Journey Analytics Providers

Align Journey Analytics Objectives With The Right Partner

October 13th, 2016
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
With contributors:
Srividya Sridharan , Arleen Chien , Gabriella Zoia , Kara Hartig

Summary

Customer experience (CX) and customer insights (CI) professionals use journey analytics to help them identify what customers are doing, thinking, and feeling; the touchpoints that they use; and the people whom they interact with along the way. However, CX and CI pros need the right tools and technologies to help drive deep touchpoint analysis and activate insights. This report reviews the rapidly evolving journey analytics landscape and provides a decision framework that will help CX and CI pros find the right vendors for their customer journey analytics objectives.

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