Trends Report

Build A Comprehensive Business Case For Employee Technology Purchasing

Incorporate Intangible Benefits To Maximize Your ROI

December 19th, 2018
Andrew Hewitt, Principal Analyst
Andrew Hewitt Principal Analyst
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
David Brodeur-Johnson, Principal Analyst
David Brodeur-Johnson Principal Analyst
With contributors:
Renee Taylor-Huot , Christopher Voce , Peggy Dostie

Summary

To help their businesses drive revenue growth, I&O leaders must invest in initiatives that don't just cut costs, but that help win, serve, and retain customers. As a result, I&O pros are becoming more and more responsible for building the business case to justify and measure the holistic value of their investments. This report will help you incorporate the entire picture of benefits, costs, flexibility, and risks into your business case. This report is an update of a previous Forrester report. Forrester periodically reviews it to ensure continued accuracy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.