Wave Report

The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

6sense And Lattice Engines Lead A Diverse Field Of Emerging Solution Providers

June 14th, 2017
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Allison Snow, null
Allison Snow
With contributors:
Caroline Robertson , Matthew Camuso , Alexander Bullock , Kara Hartig , Rachel Birrell

Summary

In our 28-criteria evaluation of predictive marketing analytics providers for B2B marketers, we identified the 11 most significant — 6sense, BrightTarget, EverString, Infer, Lattice Engines (Lattice), Leadspace, Mintigo, MRP, Radius Intelligence (Radius), The Big Willow, and Versium Analytics (Versium) — and researched, analyzed, and scored them against those criteria. This report helps B2B marketing professionals make the right choice for their requirements.

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