Trends Report

Rethink Enterprise Governance For Customer Obsession

Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected

August 26th, 2016
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Alex Cullen, null
Alex Cullen
With contributors:
Sharyn Leaver , Rachael Klehm , Ian McPherson

Summary

Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms' need to be customer-led, insights-driven, fast, and connected. This report describes for CMOs the enterprise governance framework for customer-obsessed businesses — a cohesive, agile model that puts decision-making in everyone's hands.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.