Trends Report

2016 To 2017 Latin American Tech Market Update

Troubles Will Keep Tech Spending Down, Despite Rising Demand For Mobile And Cloud

October 20th, 2016
Andrew Bartels, null
Andrew Bartels
With contributors:
Matthew Guarini , Rachael Klehm

Summary

The good times that CIOs and tech vendors in Brazil and other Latin American markets enjoyed in the first half of the decade have come crashing to an end. With these slowdowns lasting into 2017, Latin American CIOs will need to continue to tighten their belts. Software and services, especially related to mobile and cloud, will be bright spots and will help allow Latin American CIOs to take steps toward the business technology (BT) agenda for winning, serving, and retaining customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.