Trends Report

The US Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

August 1st, 2017
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
With contributors:
Harley Manning , Roxana Strohmenger , Xiaotong Duan , William Willsea , Rachel Birrell

Summary

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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