Building A Mobile Business Case: It's A Steep Climb

August 31st, 2017

Julie Ask

Jeffrey Hammond

Michael Facemire

With contributors:

Martin Gill , Danielle Jessee , Laura Naparstek , Jaclyn Galan , Peter Harrison

Summary

Mobile app development may seem inexpensive, but it's not. While there are low-cost development tools and frameworks, apps require ongoing support and updates, and labor costs are high. Moreover, the cost of app development is a drop in the bucket compared with the cost of powering apps through infrastructure that taps into real-time information and services. Application development and delivery leaders must carefully plan a business case that captures the benefits, total costs, and risks of mobile development. This report lays out the steps in that process.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.