Trends Tool

Keep A Finger On The Pulse Of China’s Luxury Consumers

December 14th, 2020
With contributors:
Frederic Giron , Nancy Lin , Bill Nagel

Summary

China is the world’s largest luxury retail market. By the end of 2020, consumer luxury goods spending in the country will reach $111 billion, accounting for more than one-third of the world’s total. This report highlights the key characteristics of Chinese luxury consumers to help luxury brands and retailers better reach and engage China’s 86 million luxury goods buyers.

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