Best Practice Report

Forrester Infographic: Get Smart In Tech Markets Before Investing In Startups

August 27th, 2019
Carlton Doty, null
Carlton Doty
Christian Austin, null
Christian Austin
With contributor:
Shayna Neuburg

Summary

Emerging technology markets are teeming with innovative startups, which could pose either an existential threat or an opportunity to grow your business. To secure new competitive advantages, many firms make corporate investments in startups — but this comes with potentially high risks. Read this report to understand the benefits and the pitfalls of standing up a corporate venture capital function to drive innovation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.