Best Practice Report

How B2B2C Companies Can Invest In Their Intermediaries And Boost Everyone’s Bottom Lines

Enable Your Intermediaries To Maximize Efficiency And Increase Revenue

December 14th, 2020
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
Sam Karpinski, null
Sam Karpinski
With contributor:
Harley Manning

Summary

B2B2C companies face a difficult challenge: How can they provide reliable, consistently excellent, and on-brand experiences to their end customers when they don’t own all of the customer touchpoints? The key to doing so is to build better relationships with your intermediaries, treating them as well as you would treat your customers or employees. This report explains how customer experience (CX) professionals can improve their CX by focusing on their intermediary experience (IX).

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