Trends Report

The State Of Podcast Advertising: Engaging, But Still Emerging

Unique Challenges Hinder The Growing Podcast Ad Market

September 16th, 2020
Collin Colburn, null
Collin Colburn
Sarah Dawson, null
Sarah Dawson
With contributors:
Mary Pilecki , Cole Walsh , Christine Turley

Summary

Podcasts are not new, but the podcast advertising market is maturing at an astonishing rate. B2C marketers, advertisers, and publishers should read this report to understand the current landscape of podcast advertising, the unique challenges that advertisers face, and how to test and learn the new channel.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.