Trends Report

Forrester Infographic: Corporate Values Can Help UK Financial Services Firms Differentiate

May 26th, 2021
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
Luis Deya, null
Luis Deya
With contributors:
Laura Koetzle , Corrado Loreto , Sam Bartlett

Summary

Financial services firms that embrace sustainable business models have an opportunity to win over values-based consumers. COVID-19 has brought more focus on values, especially among young adults, and customers expect their financial services providers to act ethically and honestly. But most UK banking brands barely earn the trust of half of their customers and do not see corporate social responsibility (CSR) as a critical business priority. Leaders who are implementing sustainability policies prioritize operations and reporting over strategy and governance or partner management. Read this infographic to understand how sustainability and corporate values are reshaping financial services.

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