Best Practice Report

Design A Program To Advance Race And Gender Fairness And Equity

Focus On Your Company, Your Customers, And The Community At Large

March 22nd, 2021
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Mike Proulx , Alex Schanne , Lexie Lawhon , Rachel Birrell

Summary

The time for brands to turn a blind eye to race and gender equity is long past. Consumers and employees demand change, while knee-jerk responses and mollifying words offer cold comfort. Real change requires a systematic approach, and Forrester’s 4C framework is a way for companies to develop specific fairness and equity initiatives tied to their business and their stakeholders. This report shows brand leaders how to use Forrester’s 4C framework to advance fairness and equity — and in turn boost the brand’s energy among customers and employees.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.