Trends Report

Marketing Through An Experience Lens

Executive Overview: The Experience-Led Marketing Playbook

June 30th, 2021
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
Keith Johnston, VP, Group Director
Keith Johnston VP, Group Director
Melissa Parrish, null
Melissa Parrish
With contributors:
Chahiti Asarpota , Christine Turley

Summary

In marketers' quest to embrace customer-centricity, they've focused too much on what they can do and not enough on what they should do. It's time for marketers to embrace an experience-led approach to their practices to ensure that the customer is always at the center. This report introduces executives to our experience-led marketing playbook, which guides CMOs and their teams on their journey to customer-focused marketing.

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