In Forrester’s Product Management Survey, 2024, product management decision-makers clearly indicated that they expect the impact of generative AI (genAI) tools to significantly increase this year: 42% of respondents said that genAI tools will make a significant impact on their team and its business priorities and results in the coming year, compared with just 6% who said that genAI had that level of impact in the past 12 months. The data’s message is clear; Forrester strongly suggests that you start using or expanding your use of these tools now. This is a snapshot of Forrester’s data on the impact of genAI on business results, as reported by product management decision-makers.