Data Overview Report

A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008

August 27th, 2008
Michelle de Lussanet, null
Michelle de Lussanet

Summary

In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities they engage in across technology platforms, and how they spend their time and money — all through a generational lens. Consumer product strategy professionals can also mine our historical and forecast data to inform their product and marketing plans.

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