Maturity Assessment

Evaluate Your Marketing Performance Measurement Maturity

Assessment: The Marketing Measurement And Insights Playbook

September 27th, 2021
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Emily Collins , Jim Nail , Lexie Lawhon , Christine Turley

Summary

The B2C Marketing Measurement Self-Assessment helps marketers evaluate their measurement capabilities across five core competencies: strategy, people, technology, analytics, and process. Marketers can use the assessment results to build a more stable marketing measurement practice that drives insight-driven businesses.

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