Trends Report

The European Tablet Landscape

A Technographics® Data Essentials Document

February 21st, 2013
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Reineke Reitsma, null
Reineke Reitsma
With contributors:
Victoria McRitchie , Michael O'Grady , Ryan Morrill

Summary

2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit growth expected in the years ahead, tablets are changing the consumer technology landscape. Using data from the Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global) and our European Technographics Consumer Technology Online Survey, Q4 2012, this report uncovers how European tablet owners differ from non-owners, which other devices they own and use, and how they use their tablets; it also highlights some opportunities that companies should investigate.

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