Direct-to-consumer (DTC) startups are emerging in the highly regulated healthcare and pharmaceutical industries. Emerging DTC healthcare companies are providing convenient virtual care or telemedicine, community support for specific illness management, and continuous engagement to empowered consumers looking to take charge of their health. Customers flock to brands that can provide them with discreet treatments, curate a regimen just for them, and deliver it regularly for a lower cost. B2C marketers should read this report to understand how DTC healthcare and pharma brands are redefining customer expectations and pushing the boundaries of convenience, quality, and trust.