Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations (and wallets) of a new generation of consumers, often for entirely novel product or service categories. DTCs’ growth depends on mastery of the fine art of customer acquisition — that is, converting a virtual stranger to a paying customer. In this report, we reveal how more than 50 DTC disruptors quickly give prospects the confidence to buy. B2C marketers should use this report to identify new tactics for supporting customer consideration.