Landscape Report

Now Tech: B2B Online Event Technologies, Q3 2020

Forrester's Overview Of 38 B2B Online Event Technology Providers

August 26th, 2020
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Nick Barber, null
Nick Barber
Meredith Cain, null
Meredith Cain
With contributors:
Caroline Robertson , Miriam ElKorchi , Kara Hartig

Summary

You can use B2B online event technologies to interact with attendees remotely at scale, create novel digital experiences to engage buyers, and accelerate the digitalization of physical versions post-pandemic. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, customers' sales models, and vertical market focus. B2B marketing and sales leaders should use this report to understand the value they can expect from an online event technology provider and to select one based on size and functionality.

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