Best Practice Report

The Seven-Step Guide To Prepare For Digital Experience Orchestration

A Content Migration Guide For Application Modernization And Content Optimization Initiatives

September 12th, 2023
Chuck Gahun, Principal Analyst
Chuck Gahun Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy

Summary

Content fuels digital experiences to help brands differentiate, yet many enterprises struggle to produce the right content, tailor it to various audience segments, and reuse it across digital experiences. Enterprises attempting to break through the digital noise need to take further actions to engage new and existing audiences by orchestrating digital experiences at the edge, using centrally organized primary, derivative, and modular content assets at scale. Read this report to learn how to optimize content for digital experience (DX) orchestration during a redesign or application modernization initiative to drive new value through derivative assets.

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