Trends Report

Generative AI: What It Means For Content Management

Mitigating Risk While Navigating The Course From Experimentation To Implementation

August 21st, 2023
Chuck Gahun, Principal Analyst
Chuck Gahun Principal Analyst
Alla Valente, Senior Analyst
Alla Valente Senior Analyst
With contributors:
Linda Ivy-Rosser , Michele Goetz , Hannah Murphy

Summary

Generative AI’s ability to create new content is revolutionizing digital experiences by 1) accelerating personalized text creation, 2) fueling ideation in rich-media creative processes, and 3) scaling product information syndication to digital storefronts. As technology and digital business leaders experiment with generative AI in content management, this report sheds light on the experimentation stages of the six foundational use cases in text creation, rich-media asset creation, and product information, alongside their projected business impacts. It also provides guidance on managing risk appropriately for this emerging technology through business context and an organization’s risk appetite.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.