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Harley   Manning

Harley Manning

Vice President, Research Director Serving Customer Experience Professionals

Harley serves Customer Experience Professionals. He is a research director in the customer experience practice at Forrester and the coauthor of Outside In: The Power of Putting Customers at the Center of Your Business. The book is a comprehensive study of why customer experience is fundamental to the success of every business. It explores the six disciplines companies need to master in order to compete effectively in a world where their customers can leave them more easily than ever.

Harley's research, analysis, and opinions have appeared in The Harvard Business Review, Forbes, The Economist, FT.com, Fast Company, Investor's Business Daily, and Direct Marketing News. An accomplished speaker, Harley has keynoted major business conferences around the world.

Harley founded Forrester's customer experience research coverage when he joined the firm in 1998. Today he manages a team of analysts who cover topics ranging from Forrester's Customer Experience Index (CX Index™), which measures how well a brand's customer experience strengthens the loyalty of its customers, to customer-centric culture. His own research focuses on the business impact of CX.

Harley also founded Forrester's annual Customer Experience Forum, the company's largest event. In addition to its original location in New York, the Forum has expanded to San Francisco, Washington, D.C., and London.

Previous Work Experience

Harley came to Forrester in 1998 after spending 18 years designing and building interactive services for companies such as Dow Jones, AT&T, MCI, Prodigy, and Sears. While at AT&T, he worked for a time in the former Bell Labs, where he collaborated with scientists conducting research in the field of applied artificial intelligence (two patents awarded). 

Education

Harley holds a Master of Science degree in advertising from the University of Illinois, Urbana.

Harley Manning

Vice President, Research Director Serving Customer Experience Professionals

Harley serves Customer Experience Professionals. He is a research director in the customer experience practice at Forrester and the coauthor of Outside In: The Power of Putting Customers at the Center of Your Business. The book is a comprehensive study of why customer experience is fundamental to the success of every business. It explores the six disciplines companies need to master in order to compete effectively in a world where their customers can leave them more easily than ever.

Harley's research, analysis, and opinions have appeared in The Harvard Business Review, Forbes, The Economist, FT.com, Fast Company, Investor's Business Daily, and Direct Marketing News. An accomplished speaker, Harley has keynoted major business conferences around the world.

Harley founded Forrester's customer experience research coverage when he joined the firm in 1998. Today he manages a team of analysts who cover topics ranging from Forrester's Customer Experience Index (CX Index™), which measures how well a brand's customer experience strengthens the loyalty of its customers, to customer-centric culture. His own research focuses on the business impact of CX.

Harley also founded Forrester's annual Customer Experience Forum, the company's largest event. In addition to its original location in New York, the Forum has expanded to San Francisco, Washington, D.C., and London.

Previous Work Experience

Harley came to Forrester in 1998 after spending 18 years designing and building interactive services for companies such as Dow Jones, AT&T, MCI, Prodigy, and Sears. While at AT&T, he worked for a time in the former Bell Labs, where he collaborated with scientists conducting research in the field of applied artificial intelligence (two patents awarded). 

Education

Harley holds a Master of Science degree in advertising from the University of Illinois, Urbana.

Harley Manning's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: How US Companies Improved Their CX Index Scores

    February 20, 2020Harley Manning, Sam Karpinski, William Willsea

    As customer expectations have continued to climb, overall Customer Experience Index (CX Index™) scores have continued to stagnate. In the run-up to 2019, a few companies outpaced the pack and made improvements that resulted in statistically significant gains in their CX Index scores. This report explains what they did and how they knew where to focus. CX professionals can duplicate these big gainers' successful efforts by following the examples in this report.

  • For Customer Experience Professionals

    REPORT: The Canada Digital Retailers Customer Experience Index, 2019

    How Canadian Digital Retail Brands Earn Loyalty With The Quality Of Their Experience

    January 21, 2020Harley Manning, Sam Karpinski

    How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 11 digital retail brands that were analyzed as part of the Canada CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: Predictions 2020: Customer Experience

    Economics Will Drive Major CX Decisions But Not Always For The Best

    October 31, 2019Harley Manning, Andrew Hogan, Rick Parrish, Riccardo Pasto, Judy Weader

    Improving customer experience (CX) is a superior way for companies to grow revenue and increase profits. In 2020, CX professionals who can prove the ROI of what they do face a strong job outlook, especially at the senior level. Unfortunately, many of their counterparts who can't tie experiences to dollars will find themselves in the unemployment line. As this dynamic plays out amid growing tension over economic uncertainty, the race to monetize CX will lead to triumph for some firms and disaster for others. Consider yourself warned.

  • For Customer Experience Professionals

    REPORT: Improving CX Through Business Discipline Drives Growth

    The Vision Report In The CX Transformation Playbook

    September 11, 2019Harley Manning, Rick Parrish

    As power shifts from businesses to customers, more firms respond by transforming their customer experience (CX) in an effort to retain or gain market share. That's a rational response because CX transformation can yield financial benefits, including faster revenue growth or lower costs to serve. The problem: Transformation is hard. To do it successfully, organizations need to craft a CX vision, establish CX competencies, and execute those competencies with discipline. This report shows organizations why they should transform and what they need to do to make that happen. Forrester refreshes this report regularly based on new research.

  • For Customer Experience Professionals

    REPORT: CX NYC 2019 Day Two Highlights: Humanizing Radical CX Innovation

    Top Takeaways About Employee Experience, Moments That Matter, And Differentiating With Privacy

    August 15, 2019Harley Manning

    Customer expectations continue to rise faster than companies are making customer experience (CX) improvements. At this year's CX NYC Forum, analysts and practitioners shared new ways for CX pros to innovate and improve CX at a rate that can outpace customers' increasing expectations. This report captures highlights from the second day of the Forum held in June 2019.

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Date: June 16, 2020
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