John Bruno

Analyst serving Application Development & Delivery PROFESSIONALS

John serves Application Development & Delivery (AD&D) Professionals and helps clients make the right technology decisions to empower and improve the efficacy of their salespeople. His research focuses on sales enablement technologies, including core sales force automation and solutions spanning processes from presales through customer success management.

Previous Work Experience

Prior to his work as an analyst, John was an advisor on Forrester's AD&D leadership board. In that role, John worked with senior executives in the software development space to define and implement strategies that increase the effectiveness of their teams. Before joining Forrester, John supported the consulting and training lines of business at Pegasystems from analytics, app development, and business operations perspectives. He also has a background in process improvement supporting federal clients while a part of Booz Allen Hamilton's consulting practice.

Education

John earned a Bachelor of Arts degree with a double major in economics and philosophy from Boston College.

John Bruno's Research

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

    In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesf...

  • For Application Development & Delivery Professionals

    Report: Define Your CRM Plan

    To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you should keep a laser focus on creating business value. Sound planning for CRM requires ap...

  • For Application Development & Delivery Professionals

    Report: Stop Buying End-To-End CRM

    Companies rely heavily on mature CRM suites to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. But with companies placing greate...

  • For Application Development & Delivery Professionals

    Report: Prescriptive Advice: The Salesperson's Crystal Ball

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers...

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Configure-Price-Quote Solutions, Q1 2017

    In our 36-criteria evaluation of configure-price-quote (CPQ) providers, we identified the 11 most significant vendors — Apttus, CallidusCloud, Cincom, FPX, IBM, Infor, Model N, Oracle, PROS, Sal...

  • For Application Development & Delivery Professionals

    Report: Define Your CRM Plan

    To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you should keep a laser focus on creating business value. Sound planning for CRM requires ap...

  • For Application Development & Delivery Professionals

    Report: Stop Buying End-To-End CRM

    Companies rely heavily on mature CRM suites to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. But with companies placing greate...

  • For Application Development & Delivery Professionals

    Report: Benchmark Against Best Practices To Optimize CRM Performance

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support customer relationship management (CRM) cannot afford failed technology initiatives. W...

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

    In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesf...

  • For Application Development & Delivery Professionals

    Report: Prescriptive Advice: The Salesperson's Crystal Ball

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers...

View all of John Bruno's Research

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