Josh Bernoff

Senior Vice President, Idea Development serving Marketing Leadership PROFESSIONALS

Josh is a bestselling author and senior vice president, idea development at Forrester Research, and is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas.

He is the coauthor of three books. His bestselling book on social media, Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, 2008), was called "the best book ever written on marketing and media" by Abbey Klaassen, editor of Advertising Age. His most recent book is The Mobile Mind Shift: Engineering Your Business to Win in the Mobile Moment (Groundswell Press, 2014). He is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, 2010).

Josh is the editor of two other books: Outside In: The Power of Putting Customers at the Center of Your Business (New Harvest/HMH, 2012) by Harley Manning and Kerry Bodine, and Digital Disruption: Unleashing the Next Wave of Innovation (Amazon Press, 2013) by James McQuivey.

Josh joined Forrester in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, Consumer Technographics, since 1997. Josh is also known for 10 years of analysis of the television industry.

Josh's research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. Josh has keynoted major conferences on television, music, marketing, and technology around the world.

Previous Work Experience

For 14 years, prior to becoming a Forrester analyst, Josh was prominent in technology startups, including Course Technology, MathSoft, and Software Arts.

Education

Josh has a bachelor's degree from The Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.

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9 results in Reports

  • Josh Bernoff
  • eCommerce
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Social Technology Strategies For "Boring" Consumer Brands

    To Create Borrowed Relevance, Get Customers Talking About Their Problems

    Even if your brand isn't Apple or Nike, you can still benefit from the surge in social technology. The trick is "borrowed relevance" — creating an application that's about your customers'...

    • Downloads: 1742
  • For Marketing Leadership Professionals

    Report:The Social Tools Consumers Want From Their Favorite Brands

    More than half of online tweens and teens and 42% of online adults want to see a social application from their favorite brands. For example, one in four US online adults want to see discussion forums...

    • Downloads: 1791
  • For Marketing Leadership Professionals

    Report:The Rising Potential Of Social Network Sites

    Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than three-quarters...

    • Downloads: 1682
  • For Marketing Leadership Professionals

    Report:Big Online Spenders Embrace Social Technologies

    The biggest online spenders are also highly involved in social activities, especially those that include creating content and participating in dialogues. Retailers should take notice of this as they...

    • Downloads: 810
  • For Marketing Leadership Professionals

    Report:Peer Influence In An Unstable Economy

    Tap Consumer Trust In Each Other To Build Brand Relationships

    Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

    • Downloads: 737
  • For Marketing Leadership Professionals

    Report:The Splinternet Engagement Index

    Analyzing Your Customers' Engagement Across Touchpoints

    The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

    • Downloads: 717
  • For Marketing Leadership Professionals

    Report:Working With Web 2.0 Startups

    Unlike B2C Startups, Many B2B Startups Are Great Partners For Marketers

    Hundreds of consumer-focused Web 2.0 companies have sprung up, but most struggle to attract traffic and monetize it. This is why some worry that Web 2.0 is a bubble. But much of the current value in...

    • Downloads: 584
  • For Marketing Leadership Professionals

    Report:The New Mobile Mind Shift Index

    Analyzing The Appetites Of Your Mobile Customers

    You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI),...

    • Downloads: 538
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Profile of Voters

    How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

    • Downloads: 238