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Julie   Ask

Julie Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie Ask's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Top Trends And Emerging Technologies, Q3 2020

    September 22, 2020 Brian Hopkins, Julie Ask, Dave Bartoletti, J. P. Gownder, Mike Gualtieri, Jeffrey Hammond, Enza Iannopollo, David Johnson, Craig Le Clair, Renee Murphy

    The pandemic has elevated digital acceleration to the forefront of business leaders' minds. It has also drawn technology management leaders into the spotlight. CIOs must recognize, however, that the strategies that worked in the 2010s will falter in the 2020s. Read this report to understand how this decade will be different and how to get ahead of trends by innovating with the most important emerging technologies.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester's Moments Map, 2020

    Take A Quantified Approach To Optimizing Your DX Portfolio

    September 3, 2020Julie Ask, Erin Sellers

    Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and maintaining digital experiences in an increasingly complex environment of connected devices, platforms, and channels. Forrester's Moments Map uses a mathematical model to help digital business professionals prioritize what services to build and in what interaction mode. We've updated this report to include new consumer data in the Moments Map model.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: The Impact Of 5G On Digital Experiences For Consumers

    An Overview Of The State Of The 5G Ecosystem In The United States

    August 25, 2020Julie Ask

    Wireless services providers are inundating consumers with the promise of 5G or faster cellular networks. Samsung shipped more than 6.7 million Galaxy 5G devices in 2019 and launched its flagship S20 with 5G in 2020. Meanwhile, Apple continues to wait. This infographic helps digital business pros understand what 5G is and its impact on digital experiences for consumers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Guide: How To Craft A Mobile Notifications Strategy

    Start Creating Your Mobile Notifications Strategy With These 10 Steps

    August 7, 2020Julie Ask, Angelina Gennis, Andrew Hogan

    When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This guide lays out the 10 core steps for eBusiness and channel strategy professionals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Case For Asynchronous Messaging: Apple Business Chat, Messenger, WhatsApp

    Just Supporting Web And Mobile Chat Is A Missed Opportunity

    July 23, 2020Julie Ask, Ian Jacobs

    Consumers love messaging, at least when it comes to keeping in touch with friends and family. But brands have lagged in offering asynchronous messaging conversations with their customers. This report examines the ways that brands currently use asynchronous messaging and shows customer service leaders what they need to do to make this communication channel a customer favorite.

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Webinar: Asynchronous Chat: The Role of Messaging And Third-Party Platforms In Customer Service

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