For B2C Marketing Professionals
Social Is More Than Just A Discovery Tool
B2C marketing professionals in the financial services industry in Asia Pacific (AP) are active on social networks like Facebook and Twitter. But many are novices in using social marketing to win,...
- Downloads: 94
For Customer Insights Professionals
Vendors Are Racing To Respond As Adoption Grows
Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...
- Downloads: 183