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For B2B Marketing Professionals
Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...
- Downloads: 77
For Customer Insights Professionals
Vendors Are Racing To Respond As Adoption Grows
Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...
- Downloads: 153