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For B2C Marketing Professionals
A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
The US healthcare industry is in the middle of massive reform. This has prompted many health insurance marketers to ask what these changes mean for health insurance providers and how they can best...
- Downloads: 267
For Enterprise Architecture Professionals
Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement
Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...
- Downloads: 192
For Customer Insights Professionals
Customer Insights Are Critical To Your Evolution
Whether or not health insurers are ready, the age of the customer is the new reality and it demands customer obsession. The only successful strategy is to focus your business decisions on consumer...
- Downloads: 218