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For B2B Marketing Professionals
Organization: The Lead-To-Revenue Playbook
Lead-to-revenue management (L2RM) standardizes, automates, and scales the practices needed to engage with customers across their life cycle — from early prospect to loyal advocate. But early...
- Downloads: 487
For CMO Professionals
Performance Management: The Brand Experience Playbook
As marketers move from managing their brand to leading a connected brand experience, they will need agency partners that can help develop and execute their vision. To effectively manage agency...
- Downloads: 725
For Customer Experience Professionals
The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...
- Downloads: 164
For B2C Marketing Professionals
Organization: The Email Marketing Playbook
The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated...
- Downloads: 235
For CIO Professionals
Part Two In A Two-Part Series On Designing Your Data Organization
As firms try to ramp up their data capabilities to make the best use of their customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they...
- Downloads: 252