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For B2C Marketing Professionals
Organization: The Email Marketing Playbook
The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated...
- Downloads: 218
For Application Development & Delivery Professionals
Digital Customer Experience Delivery Demands An Organizational Transformation
Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...
- Downloads: 327
For B2B Marketing Professionals
Organization: The Lead-To-Revenue Playbook
Lead-to-revenue management (L2RM) standardizes, automates, and scales the practices needed to engage with customers across their life cycle — from early prospect to loyal advocate. But early...
- Downloads: 455
For eBusiness & Channel Strategy Professionals
Organization: The Digital Business Transformation Playbook
To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...
- Downloads: 617
For CMO Professionals
Use A Marketing Operating System Approach To Reconstruct Your Marketing Organization
Hierarchical and channel-obsessed marketing organizational structures do not effectively support the customer-obsessed approach that Forrester believes will help firms win, serve, and retain...
- Downloads: 773