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For CIO Professionals
Part Two In A Two-Part Series On Designing Your Data Organization
As firms try to ramp up their data capabilities to make the best use of their customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they...
- Downloads: 280
For CMO Professionals
Organization: The Customer Life-Cycle Marketing Playbook
As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS) that best supports the full customer...
- Downloads: 576
For B2C Marketing Professionals
As marketing professionals in Asia Pacific scale, mature, and optimize their social marketing efforts, they struggle with organizational challenges, often in the form of rigid processes and resource...
- Downloads: 72
For Application Development & Delivery Professionals
Organization: The Digital Experience Delivery Playbook
Application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as spending...
- Downloads: 1617
For CMO Professionals
Use A Marketing Operating System Approach To Reconstruct Your Marketing Organization
Hierarchical and channel-obsessed marketing organizational structures do not effectively support the customer-obsessed approach that Forrester believes will help firms win, serve, and retain...
- Downloads: 963
For Customer Experience Professionals
The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...
- Downloads: 171