For CMO Professionals
Three Keys To Driving Customer-Obsessed Business Strategy
Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must...
- Downloads: 157
For CIO Professionals
What To Look For When Hiring A Digital Leader
While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership...
- Downloads: 327