Kate Leggett

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at CRM and customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

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124 results in Reports

  • Retail
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:Why European Retailers Need Click-And-Collect To Thrive

    Facilitating Customer Convenience Through Click-And-Collect

    Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

    • Downloads: 124
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

    European Online Cross-Border Sales Will Reach €40 Billion By 2018

    Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

    • Downloads: 148
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 2520
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

    ForecastView Spreadsheet

    We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

    • Downloads: 8
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Technology Vendor Catalog

    Tools And Technology: The Retail eCommerce Playbook

    This report helps eBusiness professionals understand the landscape of vendors across 45 different technology categories that span marketing, merchandising, customer service, fulfillment, back-office...

    • Downloads: 266
  • For Application Development & Delivery Professionals

    Report:Planning For Retail Payment Innovation

    AD&D Professionals Must Prepare For Changes In The Payment Landscape

    The rise of new payment options are changing the world of retail payments — Apple Pay and Android Pay are just the beginning. Retailers have long disliked the charges levied by the card...

    • Downloads: 267
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: US Online Retail Forecast: 2015 To 2020

    We expect US online retail to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020. This brief explores the drivers of online retail sales growth in the US and the...

    • Downloads: 93
  • For Security & Risk Professionals

    Report:Market Overview: Data Loss Prevention

    DLP Suite Adoption Holds Steady As DLP Becomes A Feature And Managed Services Offer An Attractive Option

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

    • Downloads: 50
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of The Digital Store

    Landscape: The Digital Store Playbook

    The face of retail continues to change. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these...

    • Downloads: 1051
  • For eBusiness & Channel Strategy Professionals

    Report:20 Startups All Retail eBusiness Executives Should Know In 2016

    Retail eBusiness executives are constantly bombarded with technology companies offering new and differentiated solutions. To answer the question "Which companies in retail are most interesting?" we...

    • Downloads: 250
  • For CIO Professionals

    Report:2016 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Where The BT Agenda Is Driving The Most Change

    This is the time of year when CIOs and their business partners are preparing their 2016 tech budget plans. To help, this report provides our current forecast for the US tech market in aggregate, by...

    • Downloads: 584
  • For Application Development & Delivery Professionals

    Report:Tool Up For Digital Store Operations

    Applications Best Practices For Integrating Store Operations Into Your Strategy

    The death of the physical store is a popular, but not completely accurate, story in headlines today. Even as physical stores face pressures from digital channels and competition, the in-store...

    • Downloads: 141
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Sales Will Prop Up Retail During The Holidays

    ForecastView Document

    Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report:Retailers React To Changes In UK Consumer Holiday Shopping

    ForecastView Document

    Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changing...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook

    The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

    • Downloads: 447
  • For eBusiness & Channel Strategy Professionals

    Report:It's Only The First Inning Of Omnichannel Retail

    Vision: The Omnichannel Commerce Playbook

    Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store...

    • Downloads: 258
  • For Customer Experience Professionals

    Report:Utility And Emotion Drive Amazon's Global Appeal

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

    • Downloads: 52
  • For Application Development & Delivery Professionals

    Report:Brief: Managing The Transition To SaaS Applications For Retail And CPG

    Application development and delivery (AD&D) pros in consumer packaged goods (CPG) and retail industries are racing to adapt their application portfolios to a more external customer focus. Our data...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:Brief: Enhance The Supply Chain And Logistics To Improve Omnichannel Fulfillment

    Retailers increasingly seek to provide omnichannel fulfillment as a way to improve customer experience. However, many find themselves challenged by the complexity these efforts pose for underlying...

    • Downloads: 86
  • For Customer Experience Professionals

    Report:The US Customer Experience Index, Q3 2015

    Benchmarks: The Customer Experience Maturity Playbook

    Forrester's Customer Experience Index (CX Index™) helps customer experience (CX) professionals understand the ups and downs of CX quality over time. The CX Index franchise scores more than 900...

    • Downloads: 746
  • For CIO Professionals

    Report:2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In this...

    • Downloads: 545
  • For Customer Experience Professionals

    Report:Brief: Comparing CX Quality Between Store-Based Retailers And Digital-Only Retailers

    Store-based retailers face an uphill battle as they compete against digital giants like Amazon and Etsy for consumer dollars. Customer experience (CX) professionals should use this report to get a...

    • Downloads: 157
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Point Of Service, Q3 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 59-criteria evaluation of point-of-service (POS) vendors, we identified the 10 most significant providers in the category — Aptos, Demandware, Fujitsu, Microsoft Dynamics, NCR, Oracle,...

    • Downloads: 359
  • For eBusiness & Channel Strategy Professionals

    Report:The Five Key Success Factors Of Every eBusiness

    Strategic Plan: The Retail eCommerce Playbook

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often leverages brick-and-mortar stores. In the age...

    • Downloads: 1148
  • For Application Development & Delivery Professionals

    Report:Brief: Is Your Mobile App Customer-Ready?

    Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

    Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

    • Downloads: 73