Kate Leggett

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at CRM and customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

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9 results in Blogs

  • Lori Wizdo
  • For B2B Marketing Professionals

    Blog:B2B Buyer Journey Mapping Basics

    Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told us they conduct...

    • For B2B Marketing Professionals

      Blog:Are Your Reps Butchering Your Early-Stage Leads?

      Many lead-to-revenue practitioners are struggling to find the right process to manage the inbound leads (well, just traffic really) that their content marketing and thought leadership initiatives are...

      • For B2B Marketing Professionals

        Blog:Myth Busting 101: Insights IntoThe B2B Buyer Journey

        There is turbulence in the B2B marketing zeitgeist. Why? The most quoted factoids of the modern marketing age have been discredited.  Are buyers really not 57% of the way through their journey...

        • For Customer Insights Professionals

          Blog:Plan, Don't Hope, For Lead-to-Revenue Benefits

          Marketing execs forecast a great number of top and bottom line results in order to get the budget to automate the lead-to-revenue process, fuel content marketing, and drive the marketing flywheel for...

          • For Customer Insights Professionals

            Blog:Your Company Won An Award! Congrats. So What? Now What?

            My eighty-six-year-old mother called me last night to tell me that she’s been “boiling eggs wrong all my life.” It seems she’d watched a cooking show and received some...

            • For B2C Marketing Professionals

              Blog:Got a Plan for Marketing Summer Camp?

              For B2B marketers, June 30th can have a ‘last day of school’ feel about it.  It’s a chance to catch our breath after a full slate of Q1’s kick-offs and launches and...

              • For B2B Marketing Professionals

                Blog:Lead-to-Revenue Management Is Not Demand Gen On Steroids

                Key Takeaway: Forrester's Lead-to-Revenue Playbook is designed for business and consumer marketers who must power up their lead-to-revenue processes to achieve new customer acquisition,...

                • For B2B Marketing Professionals

                  Blog:Now Available: Forrester’s First Wave™ Evaluation Of Lead-To-Revenue Platform Providers

                  We recently wrapped up our first ever evaluation on lead-to-revenue management (L2RM) platforms.  In this 75-criteria evaluation, we identified the nine most significant solution providers...

                  • For B2B Marketing Professionals

                    Blog:Keeping Everybody "On Message"

                    Well, the 2016 US presidential race has begun in earnest.  Every day a new candidate enters the race on the quest to headline the Republican or Democratic ticket.  I am a bit of a political...