Kim Celestre

Senior Analyst serving B2B Marketing PROFESSIONALS

Kim serves B2B Marketing Professionals. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an MBA from Santa Clara University.

Kim Celestre's Research

  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Social Depth Platforms, Q2 2015

    In Forrester's 62-criteria evaluation of social depth platform (SDP) vendors, we identified the seven most significant software providers — Acquia, Jive, Lithium, Livefyre, Salesforce, Spr...

    • Downloads: 111
  • For B2B Marketing Professionals

    Report: How To Design Communities For B2B Marketing

    There is tremendous opportunity for B2B marketers to deploy online communities that help decision-makers discover, explore, and engage with their company. But many find it challenging to craft a...

    • Downloads: 119
  • For B2C Marketing Professionals

    Report: Q&A: How Niche Social Networks Can Enhance Your Community Strategy

    Niche social networks — online communities of like-minded individuals who connect with each other about specialized, unique, or regional topics — have been around since the early day...

    • Downloads: 93
  • For B2C Marketing Professionals

    Report: Advance Your Social Marketing Maturity

    In the US, marketing leaders plan to spend $17 billion on social marketing programs by the end of 2019. Although this investment reflects a shared optimism about social's potential to create the...

    • Downloads: 221
  • For B2C Marketing Professionals

    Report: Use Social Data To Improve Your Social Marketing Maturity

    A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few ma...

    • Downloads: 250
  • For B2C Marketing Professionals

    Report: Get Approval To Fund Your Social Marketing Initiative

    Despite widespread adoption and organizational acceptance of social media, marketers still struggle with how to build a business case to secure resources for social marketing. This report gives ...

    • Downloads: 5877
  • For B2C Marketing Professionals

    Report: Integrate Social Into Your Marketing RaDaR

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from th...

    • Downloads: 2163
  • For B2C Marketing Professionals

    Report: Evaluate Your Social Marketing Capabilities

    Despite widespread investment in social media tactics, marketing leaders still struggle to deliver solid business outcomes with their social efforts. And "social exceptionalism" — doing so...

    • Downloads: 2444
  • For B2B Marketing Professionals

    Report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

    The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, ...

    • Downloads: 1441
  • For B2B Marketing Professionals

    Report: 2011 Social Technographics® For Business Technology Buyers

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is pl...

    • Downloads: 1200
View all of Kim Celestre's Research

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