Kim Celestre

Senior Analyst serving B2B Marketing PROFESSIONALS

Kim serves B2B Marketing Professionals. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an MBA from Santa Clara University.

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13 results in Reports

  • Kim Celestre
  • Media Mix
  • For B2C Marketing Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

    • Downloads: 2133
  • For B2C Marketing Professionals

    Report:Benchmark Your North American Social Marketing Efforts

    Benchmarks: The Social Marketing Playbook

    North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

    • Downloads: 355
  • For B2B Marketing Professionals

    Report:Benchmark B2B Social Marketing Efforts

    B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent with...

    • Downloads: 483
  • For B2C Marketing Professionals

    Report:Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

    • Downloads: 934
  • For B2C Marketing Professionals

    Report:The SMART Tech Selection Guide For Community Marketers

    Tools And Technology: The B2B Online Community Playbook

    Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

    • Downloads: 122
  • For B2B Marketing Professionals

    Report:"Owner" And "Sponsor" B2B Community Success Metrics

    The Right Way For Tech Marketers To Measure Effectiveness

    As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

    • Downloads: 294
  • For B2B Marketing Professionals

    Report:Spotlight On Award-Winning Communities

    Learn B2B Tech Marketing Best Practices

    This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

    • Downloads: 592
  • For B2B Marketing Professionals

    Report:2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

    • Downloads: 590
  • For B2B Marketing Professionals

    Report:Your Community Upgrade: From Experiment To Strategic Approach

    The Right Formula For Tech Marketers Using Online Communities

    This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

    • Downloads: 615
  • For B2B Marketing Professionals

    Report:Social Media Amplifies Your B2B Buyers' Experiences

    Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

    In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

    • Downloads: 720
  • For B2B Marketing Professionals

    Report:B2B Tech Marketers Begin To Embrace Online Communities

    Those Who Plan Carefully Before Investing Will Achieve Optimal Results

    As tech marketers begin to embrace discussion forums and online communities as effective ways to engage with BT customers, they increasingly seek guidance on best practices and recommended...

    • Downloads: 371
  • For B2B Marketing Professionals

    Report:The New Year Of Social Marketing

    2012 Investment In Social Media And Communities Remains Strong

    Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...

    • Downloads: 531
  • For B2B Marketing Professionals

    Report:How To Interact With Tech Community Members

    Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

    Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking...

    • Downloads: 286