Kim Celestre

Senior Analyst serving B2B Marketing PROFESSIONALS

Kim serves B2B Marketing Professionals. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an MBA from Santa Clara University.

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5 results in Reports

  • Kim Celestre
  • Past 6 months
  • Digital Marketing
  • For B2C Marketing Professionals

    Report:Use Social Data To Improve Your Social Marketing Maturity

    Continuous Improvement: The Social Marketing Playbook

    A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few...

    • Downloads: 250
  • For B2C Marketing Professionals

    Report:Advance Your Social Marketing Maturity

    Road Map: The Social Marketing Playbook

    In the US, marketing leaders plan to spend $17 billion on social marketing programs by the end of 2019. Although this investment reflects a shared optimism about social's potential to create the...

    • Downloads: 221
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Social Depth Platforms, Q2 2015

    The Seven Community Providers That Matter Most And How They Stack Up

    In Forrester's 62-criteria evaluation of social depth platform (SDP) vendors, we identified the seven most significant software providers — Acquia, Jive, Lithium, Livefyre, Salesforce,...

    • Downloads: 111
  • For B2B Marketing Professionals

    Report:How To Design Communities For B2B Marketing

    A Guide To Creating A Community Strategy Using Forrester's CLICK Framework

    There is tremendous opportunity for B2B marketers to deploy online communities that help decision-makers discover, explore, and engage with their company. But many find it challenging to craft a...

    • Downloads: 119
  • For B2C Marketing Professionals

    Report:Q&A: How Niche Social Networks Can Enhance Your Community Strategy

    Niche social networks — online communities of like-minded individuals who connect with each other about specialized, unique, or regional topics — have been around since the early days of...

    • Downloads: 93