Kim Celestre

Senior Analyst serving Marketing Leadership PROFESSIONALS

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.

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44 results in Blogs

  • Kim Celestre
  • For Marketing Leadership Professionals

    Blog:Look Beyond The Obvious When Considering Social Login

    Chances are, you have recently registered on a brand’s website or community page and were prompted to use your social network credentials. Perhaps you (reluctantly) used your Facebook login...

    • For Marketing Leadership Professionals

      Blog:How To Be A Social Depth Winner

      We are currently accepting entries for our 2014 Forrester Groundswell Awards and as we are rapidly approaching our February 28th deadline, I thought I would share some insights on what it takes to...

      • For Marketing Leadership Professionals

        Blog:Unlike Apple's Map App, Our Community Roadmap Will Get You To Your Destination

        The silver lining on Apple's iOS6 Maps App snafu is that it has fueled much humorous poking. My favorite so far is the photo going around Facebook of Tom Hanks in "Cast Away." There is...

        • For Marketing Leadership Professionals

          Blog:Three Ways To Advance Your Social Marketing Initiatives

          The month of September marks many new beginnings: the first day of school, the first month of fall, the start of football and hockey seasons, the beginning of grape harvest season (a significant...

          • For Marketing Leadership Professionals

            Blog:Use LinkedIn For Social Reach

            I became a LinkedIn member when it first arrived on the scene as an exclusive social network for business professionals. I recall all the buzz that was spreading throughout Silicon Valley about...

            • For Marketing Leadership Professionals

              Blog:Friday Flashback: My Favorite Forrester Groundswell Award Winner From 2011

              In anticipation of our upcoming 2013 Forrester Groundswell awards, I have been reminiscing about our past winners. One of the great benefits of participating in Forrester's Groundswell...

              • For Marketing Leadership Professionals

                Blog:How To Get Your C-Suite To Say "Yes!" To Your Social Marketing Proposal

                Like many marketing leaders, you may find it challenging to accelerate the advancement of your social marketing initiative(s) because you are at a point where you need to articulate how your social...

                • For Marketing Leadership Professionals

                  Blog:B2B Marketers, Get Inspired By Our 2012 Groundswell Award Winners!

                  Today, at the Forrester eBusiness Forum in Chicago, Nate Elliott announced our 2012 B2C and  B2B Groundswell Awards winners and finalists!  One of my most enjoyable tasks as a Forrester...

                  • For Marketing Leadership Professionals

                    Blog:Jump Start Your Online Community

                      Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...

                    • For Marketing Leadership Professionals

                      Blog:Our Take On Lithium's Acquisition Of Klout

                      Today, Lithium officially announced its acquisition of Klout and its 60-plus employees. Klout has had its fair share of controversy over the years — primarily because its primary influence...

                      • For Marketing Leadership Professionals

                        Blog:Jive And Salesforce Reaffirm Their Commitment To Customer Communities

                        Today, both Jive and Salesforce announced updates to their customer community offerings. Although their updates do not include any groundbreaking innovations (where is McKayla Maroney when you...

                        • For Marketing Leadership Professionals

                          Blog:Secure Your 2015 Social Marketing Budget Now

                          The 2015 budgeting season is underway, and my colleague and Research Associate Mike Carpenter has provided some excellent guidance on how to secure the resources you will need to run your 2015 social...

                          • For Marketing Leadership Professionals

                            Blog:Tech Marketers Have A Reason To Love LA...The Forrester 2012 Marketing Leadership Forum!

                            I am embarrassed to admit that I have lived in the California Bay Area for 18 years and have yet to venture outside of the Los Angeles airport. Some have told me that I "am not missing much," yet...

                            • For Marketing Leadership Professionals

                              Blog:Silicon Valley Thought Leaders Discuss The 5 Social Media Trends You Should Care About

                              Last week, a few Forresterites and special guests took a break from the end of quarter crunch to participate in a panel event in our beautiful San Francisco office. The theme of our panel was "The...

                              • For Marketing Leadership Professionals

                                Blog:You Get Out Of Your Community What You Put Into It.

                                For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

                                • For Marketing Leadership Professionals

                                  Blog:Two Things To Consider Before You Invest In A Social Content Curation Platform

                                  Chances are, you've recently visited a brand's webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand's products. Today,...

                                  • For Marketing Leadership Professionals

                                    Blog:C3 Gets An Impressive Start As It Evolves From Idea To Startup

                                    Recently, I had the opportunity to meet with the C3 leadership team in their San Mateo, CA, headquarters. Many of you may not be familiar with C3, as they have been operating in stealth mode for the...

                                    • For Marketing Leadership Professionals

                                      Blog:How To Spot A Social Depth Groundswell Award Winner

                                      The August 30 entry deadline for Forrester's 2013 Groundswell Awards is right around the corner. If you have not submitted an entry yet, what are you waiting for? If you believe that you do not...

                                      • For Marketing Leadership Professionals

                                        Blog:How To Win A Forrester Groundswell Award For Your Social Depth Marketing Program

                                        It's that time of year again. We have officially opened the submission process for our 2015 Forrester Groundswell Awards. You can find more details about this year's awards here. As in...

                                        • For Marketing Leadership Professionals

                                          Blog:Submit Your Entry For Forrester's 2012 Groundswell Awards!

                                          Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B...

                                          • For Marketing Leadership Professionals

                                            Blog:Introducing CLICK For Customer Communities

                                            Join me for an interactive webinar on Tuesday, March 27 at 10am PT/1pm ET on a new Forrester framework for building an online community called "CLICK." CLICK is a new approach tech marketers can use...

                                            • For Marketing Leadership Professionals

                                              Blog:Your Business Tech Buyers Are More Social Than Ever

                                               I am writing this blog from a country club in beautiful (albeit rainy) Virginia. It seems like yesterday when I was in warm LA for the Forrester Marketing Leadership Forum. What a difference a...

                                              • For Marketing Leadership Professionals

                                                Blog:Five Social Data Resolutions That Will Make You A Better Marketer

                                                "If there is no struggle there is no progress" — Frederick Douglass Despite spending years optimizing their social marketing efforts, advanced marketers share a common hurdle: How do they make...

                                                • For Marketing Leadership Professionals

                                                  Blog:A Wild And Crazy Week For Technology Marketers

                                                  I am back from a very relaxing vacation on the Oregon coast and cannot believe all that has happened during that short time. Google purchases Motorola, HP gets out of the PC business, an...

                                                  • For Marketing Leadership Professionals

                                                    Blog:You Get Out Of Your Community What You Put Into It.

                                                    For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...